Transforming Tomorrow: Harness Your Potential to Ignite Lasting Change!


Inferno Summer & the Key to Solving the Climate Crisis

Michael Shaun Conaway
Publishing Editor
July 25th, 2023

A path winds its way out of the forest, through the hills and up to a high mountain vista overlooking a broad valley. As you approach the overlook, the scene is something out of a post-apocalyptic movie, the heat out of the shade of the trees is dangerously oppressive. You sense that you should get out of the direct sun as soon, but are compelled to the edge of the overlook. The valley below is filled with dense acrid smoke. Fire dances in spots across to the next ridgeline. On any other day, this outlook would draw hikers to take in the beautiful view. You are alone contemplating the disturbing sight below. After a few minutes you are forced to seek shelter in the shade. You turn and walk away, head hanging from the weight of the view..

Post apocalyptic future or Summer 2023?

Five major heat domes set record breaking high temperatures around the world — Iran airport hit 66.7C — 152F. Calling this the Inferno Summer might sound impressive if next summer wasn’t likely to be even hotter, and the summer after, and the summer after. The so-called “climate alarmists” can likewise now be renamed the “climate realists”.

I am a writer who brings you the good news about humanity’s future, week after week. Good news is good for people. Still, ignoring the new climate reality is just plain stupid. We are the frog in the water — getting hotter and hotter. There is a serious question whether or not we will climb out of the pot or boil ourselves alive.

We are standing on a precipice, and now is the time for extraordinary action.

This article is for those of you who say, “What can I do?” I’m about to pull the rug on your excuse. Let me run it down for you.

We have to reduce our carbon emissions. Beef and petroleum industries 35% of global carbon emissions (2021 data). Beef accounts for 35% of methane emissions which are even more potent greenhouse gasses than carbon dioxide.

The oil and gas industry made $4 Trillion USD in profit while consumers paid the highest home heating costs in history. Beef, while not nearly as profitable, did a trillion dollars of business.

We have made it wildly profitable to burn the world down.

Here’s where you come in. There are three things you can do to slow the climate crisis:

  1. Reduce your consumption of petroleum. No matter how little you personally consume, you should seek to use less. Work from home. Move within walking, cycling or public transport distance from the places you normally drive.
  2. Reduce your consumption of beef. Imagine that beef was priced to include its negative impacts on the environment and health. It would cost a few hundred dollars/euros a pound. That would make a Quarter-pounder cost $50. If beef were that price, you might still enjoy it a few times a year.
  3. Pressure governments locally and globally to tax carbon producing industries heavily. We can’t do without petroleum entirely. And unless we nationalize the petroleum industries globally (yes I realize that sounds radical), it can be reasonably profitable.
  4. Join in the creation of a new way of living sustainably on the planet.

That’s four steps.

The key to solving the crisis: Hold yourself accountable. Hold your friends and family accountable. Hold business accountable. And hold your governments accountable.

And do it now. The climate crisis is no longer a problem we will face in the future. It’s time for change.

Sorry for not being very entertaining today. I don’t want to waste too much of your time. There are things to be done and my deepest hope is that you do everything you can get out of the water before it boils.

In the meantime, we’ll be looking for PROOF of a thriving future for humanity.

The Generative Futurist
Editor PROOF

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Proof 57 – Transforming Tomorrow: Harness Your Potential to Ignite Lasting Change!

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-The Now Team

BOLD.LY NOW is a movement of co-creative up-levelers who have a burning desire to step free of our collapsing world & take the most daring leap forward to a thriving world.

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The Generative Futures Initiative
Generating a Thriving Future for All

PROOF is a digital magazine published by NOW and the Generative Futures Initiative.  The mission of the magazine is to shine a light on people, organisations and ideas that stand as Proof of a Thriving Future.